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 Blog resultsResults 1 - 10 of about 17,954 for Motrin Moms. (0.23 seconds) 
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When Social Media Goes Wrong | Magnify Digital
29 Jan 2010 by Alex  
Awhile back, Motrin released a controversial online video featuring moms who carry their babies all the time (for the full story, click here). Across the social media universe, infuriated moms voiced their thoughts about the video and ...
Magnify Digital - http://www.magnifydigital.com/

Motrin's Viral Headache | The Big Money
20 Nov 2008 by bernhard.warner  
Screengrab from Motrin's "Mom-Alogue" Ad.
Brand Watch - http://www.thebigmoney.com/blogs/youtube-brandwatch/all/all/all - References

Motrin Campaign Offends Babywearers
16 Nov 2008 by Elaine  
The Motrin website is running a commercial or “Mom-Alogue” that makes babywearing seem like a painful, unpleasant thing done only for vanity. The first line of the commercial is, “Wearing your baby seems to be in fashion. ...
MarloElaine - http://marloelaine.com/

The Motrin Moms Backlash by the Numbers « Web Strategy by Jeremiah ...
17 Nov 2008 by jeremiah_owyang  
Jeremiah, I'm fascinated by the intensity of the Motrin Mom's reaction as you've captured it. I've been taking in perspectives on this all day, and as a response, I have some specific thoughts about how Motrin might begin to act on this ...
Web Strategy by Jeremiah - http://www.web-strategist.com/blog/ - References
[ More results from Web Strategy by Jeremiah ]

Social Media Today | The Roles of Facebook and Twitter in Social ...
5 Feb 2010 by Brian Solis  
As we saw with the now epic Motrin Moms example, a PR problem can materialize at any moment, with little warning. B2B marketers also reported monitoring twitter as part of a proactive crises communications program. ...
Social Media Today - http://socialmediatoday.com/smc/ - References

Moms and Motrin - Motherlode Blog - NYTimes.com
17 Nov 2008 by By Lisa Belkin  
Odds are that a number of executives responsible for advertising Motrin find themselves with a bit of a headache today.
Motherlode - http://parenting.blogs.nytimes.com/ - References

Twitter Moms Sink Motrin Ad « The Science Business - Forbes.com
17 Nov 2008 by Matthew Herper  
A new ad for Motrin, sold by J&J's McNeil Consumer Healthcare unit, tried to appeal to moms with an attempt at a chatty copy about using Motrin to treat sore muscles that result from a baby carrier. But some members of the target ...
The Science Business by Matthew Herper - http://blogs.forbes.com/sciencebizblog/ - References

Jessica Gottlieb: Mommy Blogger Extraordinaire | lalawag
18 Jun 2009 by Laurie Percival  
She started the conversation on Twitter that sparked an overwhelming backlash of comments concerning the Motrin Moms campaign and she has the number one LA blog in the Facebook network. It's no wonder she was recognized by Nielson two ...
lalawag - http://lalawag.com/

Motrin moms” and the perils of social media marketing | Analysis ...
18 Nov 2008 by Gabriel Madway  
With the fallout from the so-called Motrin moms debacle still echoing around the Web, it seems an appropriate time to highlight, once again, the perils of.
MediaFile - http://blogs.reuters.com/mediafile/ - References

Once Upon a Ty: Calling all moms
16 hours ago by TyKomjati  
You may be familiar with the Motrin Moms campaign. It drew a lot of negative attention and criticism toward Motrin, mainly from, well, moms. We talked about it in my PR class today. As far as I know, there are about two moms who read ...
Once Upon a Ty - http://tykomjati.blogspot.com/

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